Demystifying the electrification of medium and heavy duty truck fleets in Quebec
Propulsion Québec aims to develop a robust knowledge base on the electrification of medium- and heavy-duty trucks, and demystify their adoption through concrete, inspiring examples.
Grant $5,000
Category Capacity building
Type NPO
Organization Propulsion Québec
Year 2024
Status In progress
6 089
Freight transportation companies operating in the Greater Montreal region.
*Source: Montreal Logistics and Transportation Industry Profile, CargoM, 2022.
+130 000
People employed in this sector in the metropolitan region in 2023.
*Source: Montréal Logistics and Transportation Industry Profile, CargoM, 2022.
42,6
%Road transportation accounts for a significant share of Quebec’s GHG emissions.
*Source: Inventaire québécois des émissions de gaz à effet de serre en 2021 et leur évolution depuis 1990, Government of Quebec, 2023.
Electrifying medium and heavy-duty trucks
Strategic actions to inspire and mobilize the industry
The project develops a body of expertise around the electrification of medium and heavy-duty trucks, with thematic fact sheets, including one dedicated to urban trucks. A visual storytelling strategy completes this approach, including captivating testimonial videos illustrating the success of companies in their transition to electric vehicles. These tools form part of a multi-channel strategy involving participation in targeted events and the creation of a network of ambassadors to influence the industry.
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